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How to Promote Yourself as a Faith-Based Artist

Jul 03, 2021
The word “promotion” sometimes has a negative connotation for most of us when we hear it. You might have some kind of loud, brash, over-the- top ad that comes to mind. I would even go as far as saying a lot of us do not even liked to be promoted too. So with all of that in mind, how do we promote our music, especially as a faith-based artist?
This is a massive topic and I don’t think there is a right or wrong answer, I just wanted to give a couple of my thoughts on how we can promote what we are doing by leaning on one of my favorite parables in the Bible, the Parables of the Talents. In Matthew 25:14-30 Jesus tells a story about a master and three servants. In short, the master gives each servant a specific amount of talents (money). Two of the servants take their share and invest it and get a return on the master’s money, while the other servant buries the talent and returns it to the master with nothing extra. The master is very pleased with the two who invested and was upset with the one who did not.
So how does this apply to promoting yourself? Well, if the master was pleased with the two who took what they were given and made more of it, then I believe that directly correlates to us as musicians promoting our work. We are not called to write, record and then hide our music. We are called to write, record and share our music. If we don’t share it with anyone (promote) how will anyone know about it? and if no one knows about it, how can there be any return on investment for it (impact)?
I think a lot of us get caught up in the approach of promotion. This is another massive topic but my simple answer is that if you are promoting your music to bring glory to the One who gave it to you, then your heart is right and you should do what you can to promote what you are doing. I am not saying that you should constantly push your music at people, because that just becomes noise, but I am encouraging you to share yourself and your story. Let people get to know you and through that process your music. Like my friend Craig Smith said, “if this music is for God, then it’s not about us.” In that we can feel good about sharing (promoting) it because we believe it has power to make real impact and life-change in this world.
I would love to hear your thoughts on this topic in the comments below!

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